Content and content marketing: how to create an effective strategy
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Content is king is a mantra that has been repeated for years (decades) in the world of web communication. Yet for content to really succeed in taking the throne there is a need for it to be planned, reasoned and organized, as well as well written and functional. That is, we need to implement content strategy and content marketing tactics, because it is not enough to simply create content, but to do so by following a well-defined strategic plan that takes into accoun