SERP: what it is, how it works, what’s on Google
For several years now, it is no longer a simple list of links, but a complex and rich results page that deeply influences user behavior and online marketing strategies. We are talking about the SERP, which stands for Search Engine Results Page, that is, the results page that the search engine offers in response to a user’s query. Although there are billions of web pages online, none perhaps takes on more value for digital marketing and SEO than Google’s SERP, which from the canonical 10 blue links over time has been enriched and now displays a plethora of boxes, features and various elements, which have revolutionized its aesthetics and usability with a view to tailoring the SERP to the user’s true search intention, personalizing their experience to maximize their satisfaction.
What is the SERP
The SERP is the page that every search engine generates in response to a user query.
The word SERP is an acronym for Search Engine Results Page, which in Italian we can translate as search engine results page. Essentially, then, by this term we refer to all the “simple” Web pages that each search engine provides in response to users searching for something online, generally by entering their search query (often using specific terms and phrases known as keywords) in the appropriate box or browser bar (or voice commands, another growing trend).
Definition of Search Engine Results Page
Each SERP is unique and different: while it is quite intuitable that we will not get the same page if we launch an identical search on different search engines