Internal links: what they are and how to optimize internal linking
In the work of optimizing a site, we are in danger of being lured by the promise of rapid ranking improvement thanks “only” to off-page linking techniques, focusing on backlinks and the relevance that link building has to push Google rankings. In reality, SEO internal link management, so-called internal linking, can also lend great support to strengthen the organic visibility of our pages: if managed properly, internal links become a very powerful tool to facilitate Google crawling by boosting SEO performance and ensuring a smooth and intuitive browsing experience for the user. So let’s delve into what exactly internal links are, why well-crafted internal link building can make a difference, and how a careful strategy can bring lasting benefits from both an SEO and usability perspective.
What are internal links
Internal links are links that point from one page to another within the same domain. Unlike external links, which point to resources on other sites, these serve to relate different content within a single website.