Who is and what does the SEO specialist do? The skills of an SEO expert
Once niche and almost “esoteric,” certainly little understood, today Search Engine Optimization (SEO) has perhaps definitively gained its relevance in digital marketing as a fundamental pillar of the strategies of a brand that aspires to online visibility. With the evolution of search engine algorithms and the increase in online competition, the demand for qualified professionals in this field has also grown exponentially, and therefore the figure of the SEO specialist, the figure to whom we entrust the work of site optimization, the outcomes of which can push us toward a positive scenario or sink our hopes, has also evolved. Let us therefore try to understand who the SEO specialist is, what kind of skills and expertise he or she must possess and in what areas he or she can put his or her advice and experience at the service of a project.
Who is the SEO specialist
According to the most common and widespread meaning, the SEO is a specialist who is in charge of optimizing a site for search engines and therefore is the figure who concretely does SEO. In Italian, therefore, we have the distinction between the SEO professional and the SEO activity.
The ambiguity of the acronym is easier to understand when explicit, where a distinction is made between Search Engine Optimization (and thus the SEO activity in the broadest sense, search engine optimization) and Search Engine Optimizer (the one who applies the strategies, and thus the SEO who concretely plans and implements the interventions on the site).
Therefore, and more specifically, the SEO is the professional who should be entrusted with the strategy to be followed in order to improve the ranking of a site of any kind, from eCommerce to blogs, from thematic sites to online newspapers, or rather of its pages and keywords that are identified as the most useful for the client’s purposes, so as to obtain organic and not paid traffic.
Again on a general level, the SEO specialist should therefore possess a very specific set of skills that require a lot of