The gallery of Google Search results enriched with structured data
Over 30 features, in constant evolution, in order to offer users rich information on the just performed query, and that can represent an important visibility opportunity for sites. Google is more and more investing on structured data, that are precisely the practical resource needed to create this rich results, and today we are going to look at all the typologies appearing in SERP and what they are for.
Google Search, structured data to enrich SERPs
Over the last few months we wrote a lot about Google’s evolutions, on one hand, and about users’ behaviour on the other: both these factors are to keep into account for whoever tries to emerge on the search engine, given the fact that they obviously determine the strategy to implement and potential success.
Nowadays no site should overlook the value of structured data, and some statistics directly clarify that: in the 74% of cases, users look at rich results present on Google SERPs (performing what has been called “pinball pattern“, a scheme made of interactions and much more distributed attention than in the past), and the weight of the classics blue links has dropped, generating the zero click trend and basically making Google a competitor for all sites (by Rand Fishkin’s word).