In the large and complex puzzle of SEO, as we now often call our business, even small details and pieces can play an unpredictable role: they may not serve to drastically change the fate of the project, but they can help create the final design we hoped for. Today we are talking about domain names and site names, which, in their extreme simplicity, are nonetheless crucial elements of an online brand strategy, as they are the first representative signal of an organization’s identity and visibility in the digital world (and beyond).
Site names and domain names: definitions and meaning
Although sometimes the terms “domain name” and “site name” are used interchangeably, it is actually possi