Breadcrumbs: what they are, what they are for and how they help the SEO

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In the work of site optimization even crumbs can make a difference! We obviously refer to the breadcrumbs, the well-known navigation feature for each site, which can have an extraordinary impact on SEO and user experience. Just as in fairy tales crumbs can serve to find their way home, so in website design they can guide visitors along the hierarchical structure to the home page. Let’s try to find out what is the most important information about breadcrumbs, how they affect SEO, the methods to implement this system (which is actually very easy to activate) and the common mistakes to avoid.

What the breadcrumbs are

Breadcrumbs are indicators of html language, and more simply links, which allow users to keep track of where they are on a site and how far they are from the home page.

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They are essentially navigational paths, a series of positional indicators that show precisely the path the user took to get to a particular web page.

These tracks are usually found at the top of the site page, such as horizontal menu before the title or just below the navigation bar, and typically have the appearance of a chain of page titles separated by a symbol, such as a major (>) or a slash (/), indicating the navigation hierarchy. Each step in this path is clickable, all the way to the homepage.

In summary, they represent small textual paths useful to the navigation of users, which can go up the whole hierarchy of the site, one level at a time, from the last crumb up to the upper category or home.