Google’s instruction to activate key moments of videos in Search
It is more and more the time of the videos, which are all the rage now on social media, make their way in the research rankings and produce incredible revenue for professionals who have integrated them in their marketing strategies. According to recent international research, 86% of video marketers say that the use of video has increased the traffic on their site, in 84% helped them to generate leads and 78% directly helped to increase sales. Basically, videos can increase all the KPIs of a site and activity, if used in the right way, and now Google offers some guidance to make the most of this opportunity on the search engine, especially with key moments.
Key moments of the videos in Search, Google’s directions
The new tips for the SEO optimization of videos come from Danielle Marshak, Product Manager for Videos of Google, who in a new appointment with the Search Central Lightning Talks on Youtube explains precisely what are the key moments, how to enable them for your own resources and how, therefore, to make them appear in the Search.
What are the key moments of videos
The key moments in Google Search are a way to increase and deepen the engagement of users with the videos published on the site: it is a function that allows users, in fact, to jump directly to the point inside a video that is more relevant to their query.
In Google Search, both from mobile browsing and from desktop, the key moments can appear next to a