Keyword analysis: how to study keywords for SEO
A combination of search volume, level of competition, type of intent, thematic relevance, potential profitability, and trends: wanting to go to extremes, these are the basic variables that should guide us in choosing a high-efficiency keywords. However, there is no precise mathematical formula that can be applied to every context, and what is needed above all is the ability to evaluate the keyword (and related cluster) without necessarily dwelling only on the small numbers, making optimal use of the available tools. In short, today’s topic is keyword analysis, which we can define as an art rather than an exact science, to understand how much it matters for SEO and how SEOZoom can help us in simplifying operations, so as to achieve maximum results with minimum effort (and minimum time, above all).
What is keyword analysis
Keyword analysis is the process of systematically studying and selecting the ideal keywords for our specific SEO goals, through which we can determine the value of each word or phrase and thus assess which ones are best suited to our campaign and content.
It is therefore a more advanced stage than a more general keyword research, because it already focuses on a group of related keywords, and it is the starting point of search marketing campaigns, because the right keywords – placed in the right context – attract active site visitors and can generate conversions and leads.
Keyword analysis is the lever to better understand the search intent and needs of the target audience, while also serving to ensure that the pages of our site provide readers with valuable, quality information. With this in mind, it is not a task to be completed only once, but a process to be performed on a regular and continuous basis, with constant monitoring of results and developments.
How to choose a good keyword for SEO
Every day, billions of people turn to Google to search for products, services, answers to their questions and more, and choosing the right keywords for our content can either enhance or destroy our SEO efforts. Even today, keywords in text still communicate some degree of relevance of the page to the algorithms, despite recent advances in identifying page relevance to the query and user intent through analysis of the overall context of the content.
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