What is Google’s EEAT: the complete guide
Experience, Expertise, Authoritativeness, Trustworthiness. Or, to put it in Italian, Experience, Expertise, Authoritativeness, Trustworthiness. This is what Google EEAT means, the framework that has been a mainstay of quality raters ‘ evaluation guidelines for years and is used to determine whether Search provides useful and relevant content in the results. These four simple letters hide a deep meaning, because they represent the overall set of factors that algorithms and quality raters consider in assessing whether an online content provides quality information. Despite the continuous attention given, the EEAT topic continues to be rather hostile for the SEO community, generating much confusion and misunderstanding about how it works and how Google uses this paradigm: it is therefore the case to clarify the information, delving into what this acronym means, why it affects all sites, what are the methods to strengthen the perception of the parameters what, finally, the clichés that it is the case to debunk and overcome in order not to be wrong.
EEAT: what it is, what it means and what it is used for
EEAT is a scoreboard used by Google to measure the quality of online content. More precisely, it represents the paradigm that helps Google determine whether content proposed in search results is useful, relevant and trustworthy, based on the four cornerstones that identify the acronym E-E-A-T: in English, Experience, Expertise, Authoritativeness and Trustworthiness, which in Italian are Experience, Competence, Authoritativeness and Trustworthiness.