First on Google? The importance of brand and EEAT
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Searches change, users change, but the result is still the same: the positions on Google are “default,” with three or at most four sites sharing the vast majority of the search volume pie and all the others only able to compete for the residual crumbs. This is not just a “feeling,” but what is actually happening on the search engine and what we have also detected with SEOZoom by analyzing data from millions of Google searches and related site performance. What emerges in particular is the weight of branding and trust that the search engine places on the pages of those brands.
Always the same sites on Google? SEOZoom’s findings
As told to ADNKronos, the survey started from Ivano Di Biasi’s observations on recent Google SERP trends, which are really simplistic in choosing who should