Google changes (again) its guidelines for quality raters
How does Google evaluate the quality of content? This is one of the classic “million-dollar” questions, and the answer lies in the mysterious depths of Google’s algorithms, leaving those who work on improving a site’s organic visibility with the task and burden of finding the right SEO strategy to reach the top of the results. In reality, however, there is a small window into Google’s expectations that provides us with valuable clues on how to structure and present content to meet quality standards: we are talking about the Google Quality Raters Guidelines, which just these days received a new change, affecting in particular the section on “untrusted pages.”
Quality raters guidelines, the March 2024 update
About a hundred days after the November 2023 update, then, Google has once again put its hand to the Search Quality Rating Guidelines, the manual it provides to its quality raters, people whose job it is to examine and evaluate the relevance and usefulness of search results.
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