How long does SEO take to make an impact and bring results

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SEO is a long-term investment that requires patience and perseverance. This is one of the first lessons we should learn about search engine optimization work, but it is also one of the hardest to remember and explain to others. Often, in fact, clients want “guarantees” on their investment and ask to quantify “how much time SEO needs,” while in other cases doubt assails the professionals themselves or even newbies, who are trying to understand how long it will take to see the results of the work they are about to start materialize. And so, assuming that there is no universal stopwatch for SEO, that is, unambiguous and precise time indications for all sites, there are some considerations that we can make to determine how long it will be necessary to wait to see the first concrete fruits of the activities, in terms of improvement and consolidation of the ranking on Google.

Timing of SEO, how long it takes to see results

The real answer to the question about the timing of SEO is “it depends,” because there is no single number to quantify how long SEO takes to work. There is no way to guarantee results in a definite and definitive range, simply because we have no control over all the possible variables of the work and, most importantly, Google is not under our power.

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There are clearly rough estimates that we can refer to, both to calibrate and verify the effects of our interventions and to reassure clients about the investments they are making, but these are predictive expectations that have no guarantee of materialization.

Let’s try to crunch some numbers: indicative timelines for SEO results

The truth is that SEO must be understood as an ongoing effort that will never be truly complete and involves a number of imponderable variables, including similar interventions by competitors. It is in these characteristics that lies the huge difference with SEA and broader SE