Website optimization: areas and interventions to improve SEO
In the digital environment, competition is fierce and user behaviors are constantly evolving.This is part of the reason why only a few sites really succeed in achieving the coveted goal of visibility on Google, which processes an average of more than 40 thousand search queries per second every day, amounting to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide. The key to succeeding in getting a piece of the huge organic traffic pie is website optimization, a fundamental process of making our site as attractive as possible to search engines and real people. So let’s try to understand how to optimize an SEO site, addressing the different technical and creative facets of the work that goes into increasing the chances that our site will not only emerge in search results, but also provide a user experience that leads to real results.
Website optimization: what this process means
Optimizing a website is a process that consists of a series of actions and interventions made to improve its visibility for users and search engines. It is not simply a matter of randomly inserting keywords or adding meta tags in an uncontrolled manner-it is an art that requires a deep understanding of how search engines interpret content, how users interact with sites, and how web technologies can be leveraged to create a smooth and engaging user experience.
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In short, it is a key component of an SEO strategy and requires a focused overview to achieve success on the Web and, as mentioned, it is a continually work in progress, because the competitive environment, audience and search engine scenario are dynamic and change frequently, prompting us to try to stay up-to-date and deploy the most appropriate techniques to achieve the most coveted positions among the SERPs.
What is site optimization
Let’s try to elaborate.
Optimizing a website is a continuous and ongoing process that, through the use of tools, advanced strategies and experiments, aims to achieve a number of goals, such as improving the technical performance of the website itself, further increasing traffic, boosting conversions and increasing revenue.
Industry experts and SEO professionals have different ideas about what really makes web optimization efforts effective: many focus on specific areas, such as choosing and using targeted keywords to increase rankings for specific search terms, while others focus primarily on performance metrics or offpage work. In fact, they all are right (to quote Sorrentino) because every aspect can impact and potentially become profitable, but alone it is not enough. And not everything is specifically part of SEO, and therefore search engine optimization.
So the big picture is needed because, to borrow an expression we usually use to define SEO, site optimization is “a simple, multidisciplinary matter in a complex and variable ecosystem,” which in a nutshell seeks to tap into an untapped market in the most effective and efficient way (without necessarily investing in advertising), open the door to more conversions and revenue, strengthen the brand and improve user contact.
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