Tag Title e H1: what they are, how they differ, and how they are used for SEO

Our blog today tries to turn the spotlight on a technical topic that people often get confused about, especially when they are new to online activities: we are going to see what title and H1 tags are, how they differ, and, most importantly, how important they are for SEO and how useful it is to optimize them as best as possible to get good results.

What is the title tag

Let’s start analyzing the characteristics of the title tag, which is an element of HTML code used to specify the title of a web page. Its importance is obvious when we think that tigle tags are generally the text chosen by search engines as the clickable title for a given result in SERPs, and they are important for usability, SEO, and social sharing.

The title tag in SERPs

To be precise, the title tag is the main and most visible part of the results in SERPs, the search engine results pages: on Google, for example, it is shown in blue color and in larger font size than other text, with the possibility to click directly on the area and get the link to the site.

How the title tag appears on site pages

This element of HTML code also appears in the specific page tab displayed in the browser: it is the text that appears in the tab label, although it is normally truncated. It is also what appears when a user shares the page through social networks.