H1, H2 and H3, how to use headings to improve the reading of both Google and users

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We say this for a long time now: modern SEO copywriting is a mix of analysis, on-page SEO skills, ability to do keyword research and creativity, and writing SEO today does not mean focusing only on keywords to try to intercept the liking of search engines, but take a number of user-focused strategic actions, even if they do not have a direct effect on ranking. In this perspective also includes the management of heading and paragraphs, from the famous h1 to the h2, h3 and so on, which often risks to be performed badly or not to be fully understood.

What h1, h2 and h3 (up to H6) are

The headings are the textual elements with which we visually and semantically indicate the titles, through which we can set the architecture and organization of the text of a page, thus influencing the reading and understanding of the content for both users and search engines. In practice, they are the tools with which we can define and describe the various topics and sub-topics that we deal with within the content.

The HTML language with which web pages are encoded defines six levels of titles, introduced by the letter h which is the initial heading, in fact; this means that to organize the contents of a web page we have available and we can use h1, h2, h3 tags, but also h4, H5 and H6. The progressive number clarifies that these tags have hierarchical ordering: therefore h1 is the highest level and H6 the least important; classically, the H1 element is associated with the title of the piece that appears on the page, while h2 is used as a sub-title for paragraphs along with h3 and possibly h4; H5 and H6 are rarely used, but can help you to format very long articles.

A header element implies changes to the font, as the font used by these elements must be higher than that of the body copy, and paragraph breaks before and after; in some texts, moreover, heading helps to create internal menus.

What headings are for

Readability and usability of articles, both for users and for bots: these are the two positive effects that derive from an effective use of headings, which are useful because they help readers and Googlebot to quickly understand, with a single glance, the focus of that paragraph and that section of the content.

More precisely, we can say that headings are essential for browsing on-page content , as clarified by an experiment on screen readers that we had reported some time ago, and at the same time a conscious use of th