What mobile-friendly site means and how to optimize performance

Mobile optimization of a site is no longer just a recommended option, but the only way forward for those who want to remain competitive, both on Google’s SERPs and on users’ concrete choices. Browsing from mobile devices is increasingly becoming the primary form of Internet access, and only by offering mobile-friendly sites with responsive or adaptive structures, adequate content and resources that can be easily loaded even with low connectivity can we hope to intercept traffic. So let’s find out what it actually means to take action to ensure the mobile friendliness of a site, what are some of the effective techniques for designing Web pages optimized for mobile devices, and what tools we can use to monitor performance.

Mobile connections are increasing

Mobile devices-smartphones and to a lesser extent tablets-have become an inseparable part of our lives and our Web experience: a recent report by Statista indicates that by fione 2022 there were 6.64 billion smartphone users worldwide, which will reach 7.5 billion by 2026, and in the middle of last year mobile platforms captured 59 percent of total Web traffic, or more than half of global Web traffic.

Italy, too, is following the mobile-first trend: according to the latest estimat