Local SEO: what it is and how to do SEO for local businesses
It is called local SEO or Local Search SEO and it is the activity of optimizing one’s online presence for local searches and, in particular, for Google’s Local Search. Which is, in turn, a kind of search engine side-by-side with the main one, capable of offering precise and localized results based on the queries entered by users, who get references to physical places where they can complete the task they need, such as buying a product or service. Local SEO is a key to all those businesses that depend on a geographically close customer base and sell directly to the public: the way of doing business has changed now and the information needs of consumers have increased, so being visible in search engine results pages and optimizing brand presence in local search is key to generating sales and reaching new customers.
What is local SEO
Local SEO is a set of techniques and strategies aimed at improving a business’ visibility in local sear ches on search engines such as Google.
Unlike traditional SEO, which aims to improve the organic performance of a site’s pages globally (nationally or internationally), in this case the competition context is that of a well-circumscribed geographic area, which we might consider the definition of locality closest to our purposes.
Local SEO thus emphasizes geographically specific queries and precise location mentions, which may be explicit or implied (based on the location of the user