Algorithms: what they are, how they work, and where we use them
Understanding algorithms is crucial for anyone aspiring to master the dynamics of SEO and digital marketing more generally. Indeed, algorithms underlie many automated processes and play a crucial role in filtering and sorting information on the Web. Search engine algorithms, in particular, may appear to be “mysterious” machines, but technically they are a complex of mathematical formulas, rules and criteria that, when put into a system, determine what most people, starting with ourselves, see when they browse the Web, because they are in charge of analyzing all the web pages in the Index to then proceed to their ranking, and thus to the order in which the various pages appear in the SERPs, the search engine results pages themselves. In a sense, then, algorithms are the backbone of the way search engines such as Google, Bing, and Yahoo! perform the ranking of web pages to be shown in response to a user’s search query, and while it is impossible to fully unravel the “mystery,” today let’s try to understand how these systems work and what impact these technologies have on SEO and online visibility optimization.
w hat are algorithms?
Algorithms are finite sequences of defined instructions or rules that describe a process or calculation to solve a problem or perform a task.