Marketing funnel: what it is, how it works and how to optimize it
Literally it is just a funnel, but in marketing it becomes one of the most powerful and versatile tools. Like the classic tool, the funnel is used to channel a flow to the destination we set: we are not concerned with liquids, but with users and specifically their interactions with our site and brand. More precisely, then, the funnel in marketing is a very concrete representation of the path a potential customer takes from first contact with a brand to final conversion, and our job is to understand and optimize this process. In fact, funnel marketing is not just a theory, but a well-established practice that allows us to analyze and improve each stage of the buying process, and we will now examine what a funnel is, how it works in the context of marketing, and how to create one optimized for SEO.
Funnel marketing: definition and meaning
The term “funnel marketing” comes from English and literally means “marketing funnel.”
This concept refers directly to the funnel, in fact, which is wide at the top and narrow at the bottom: in the same way, the customer journey is represented, which starts with a large audience of interested prospects and narrows as it gets closer to the purchase decision.