Integrating SEO and Social Media for a winning multi-channel marketing strategy

A site shall not live by Google alone or, better to say, the health of an online project cannot always be based on organic visits that come from the search engine. The channels to get in touch with users are increasingly numerous and therefore, in addition to SEO tactics, it is good to know and implement a strategy of presence and monitoring of social media, which may represent both a new source of traffic and a system to give a boost to the content of the site.

The integration between SEO and social

Integrating the management of social media within the broader digital marketing strategy should not, however, lead us to think of returns in terms of close improvement to ranking.

Google has clarified several times that the so-called social signals used by its algorithm do not directly refer to the use of popularity on various online channels as a ranking factor, but rather to the combined use of various information available online about the entities that represent our brand or product.

Despite this clarification, there are various ways in which the social platforms – and especially the interactions that allow you to reach people – can give a hand to our site and the volume of visits.

Why using social media

Using social platforms in the right way allows us to achieve immediate goals: increase the audience of users and consumers, make the brand more memorable, be able to obtain information to calibrate the communication strategy and goals in a way that is in line with the needs of the target audience.

But being present effectively on social networks also means having the opportunity to advertise products and promotions, to have a direct channel for customer support, to achieve greater