What is the search journey and why Google also need it
Just a couple of months ago we described what the customer journey is and why it is important to make it easy the customers’ path in the relationship to our brand also through SEO optimizations. Today we are going to address a similar concepts, the user journey and search journey, which relate more specifically to the interactions towards our site, the approach to Google Search and, more generally, the decisions and intentions of users.
The search journey, the SEO and Google
Live on our italian Facebook page a few weeks ago, where he showed how real-life events can have an immediate effect on organic search engine results, too, Ivano Di Biasi also focused on the importance of the search journey for SEO and Google itself.
Analyzing the search behaviour too
Knowing your user and identifying his path in a precise way allows u