Local SEO, Google My Business is the best channel for companies
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The evolutions of Google are changing the relationship of users with the search engine, because the interaction with the various features is increasing (and it also changes the way of looking at them, with what has been called pinball pattern) and people no longer limited themselves to simply click on the results. This process is even more blatant in the local SEO, where Google My Business is imposing itself as the main channel for companies that want to emerge, considered even more important than the site’s optimization work.
BrightLocal’s survey
This transformation emerges from the results of a survey carried out by BrightLocal, a platform of local marketing specialists, which involved about 500 local marketers from different backgrounds (mainly United States, but also United Kingdom, Canada and Australia) to take stock of the situation on the best SEO strategies to be implemented for online activities.
At the first place among the services most frequently offered by these specialists pr