Pillar: what it is, what it is for, why pillar content is useful

Is the content on my site bringing real value to the audience and generating real results? The answer to this question often depends not simply on the quality of the individual articles, but on the strategy by which that content is organized, connected and made easily accessible, which defines the boundary between what attracts value and what risks being lost in digital indifference. This is where the concept of pillar content comes in, where each element contributes to building a clear and consistent map for users and a stro