Editorial plan: what it is and how to build it, with examples and tips
It represents the backbone of the site, a kind of detailed roadmap that defines what, when, how and where to publish, with the goal of achieving specific communication and marketing goals. An editorial plan is an essential element in trying to succeed online, and learning how to make an effective PED is a key preventive activity for any kind of online project. Planning is everything in the digital sphere, because without a well-defined strategy even the best content risks getting lost and remaining hidden. So let’s explore in depth what an editorial plan is, what it is for, and how to implement it using tools, templates, and templates: not only to improve SEO, but also to optimize your presence on social media and other digital platforms.
What is an editorial plan
An editorial plan is an organizational strategy that defines what, when and how to publish content on different media platforms. It helps, on the one hand, to maintain consistency and quality in the content produced by planning the publication of articles, social media posts, newsletters, and other informational materials, and on the other hand, it allows the production of such content to be aligned with business goals and the needs of the target audience.
