Looker Studio: how to integrate Search Console data and SEOZoom

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“If you can’t measure something, you can’t improve it, ” said Lord Kelvin; reversing the formula of this archaic aphorism, then, if we can measure a parameter we can improve it, or at least we have an opportunity to do so. And it is precisely this that explains the value and importance of learning to estimate certain key aspects related to our site’s performanceKPIs, but not only – in order to identify possible areas on which to intervene to increase returns and results. Support in this regard comes from one of the many tools provided by Google, namely Looker Studio, which is emerging as a powerful tool for visualizing and interpreting complex data sets, including analysis of website search traffic both through integration with data from Google Search Console and those provided by SEOZoom!

What Google Looker Studio is

Looker Studio is a powerful business intelligence tool that allows you to create custom reports and dashboards and present data in a visually appealing and easily understood format.

Integrated into the Google Marketing Platform package, Looker Studio specifically enables the creation of customized reports and dashboards with the purpose of making better, more informed decisions or simplifying reporting to customers and stakeholders. For this, it allows us to understand and use the data most relevant to our online business, giving us a way to visualize information more clearly and intuitively, to identify hidden trends and relationships.

For example, we can create a report that shows sales by product or a dashboard that tracks the performance of our website by connecting with various data sources, including Google Search Console and even our own SEOZoom!

In concrete terms, then, this business intelligence platform helps us turn data into a picture by synchronizing all the data sources we have into one unified reporting experience. In fact, Google Looker Studio currently supports over 800 different data sources and over 600 data connectors-a connector is essentially the tool that allows you to import data from a software within Looker Studio.

What Looker Studio is for: main features and benefits

In a nutshell, Google Looker Studio allows you to quickly and easily put together powerful data visualizations that can be used to tell a digital marketing story, i.e., supporting the creation of informative and visual charts, tables and dashboards that are easy to interpret, share and customize.

But there is a “plus”: Looker Studio helps go beyond data visualization because it aims to help marketers make more data-driven decisions for their clients and brands, making the reporting process more efficient and productive.

In fact, this platform is based on a relational data model and offers the ability to aggregate and analyze data efficiently, making it easier to understand and interpret data, which can come from a variety of sources.

Looker Studio supports a wide range of data sources, including relational databases, data warehouses, Big Data, and cloud storage.Once the connection is established, we can start creating reports and dashboards, leveraging a wide range of tools and features. Among these, within Looker Studio we have the ability to create charts, tables, maps and more, customizing reports and dashboards to suit our needs, using filters, formats and layouts.

Trying to give examples, a company might use Looker Studio to analyze sales, costs or survey data; a website manager might use it to understand website visitor behavior, buying patterns or ad performance, while a social media manager might use it to show reach, engagement or conversions.

One of the main advantages of the platform is its ease of use: although it is a powerful application, it is intuiti