KPIs: what are the key indicators for company performance
They are not just numbers, but essential tools for measuring and improving the performance of our strategies in every area of business, including digital marketing and SEO. KPIs, or Key Performance Indicators, are key metrics for managing and controlling business performance, allowing us to assess the effectiveness and efficiency of an activity in relation to the set goals. Most importantly, they provide us with concrete and measurable data that help us understand whether we are achieving our business goals. In a context where dynamics are changing rapidly and competition is increasingly fierce, monitoring the returns of strategies is as crucial as the type of intervention we have decided to apply.So let’s try to take an overview of this topic, identifying what KPIs are, which are the main ones, and which indicators are specific to SEO, in order to make informed decisions and optimize our campaigns.
What KPIs are
KPIs are specific metrics used to evaluate the effectiveness of a specific activity or strategy in achieving its goals.