SEO copywriting: ultimate guide to strategy writing [2024]
SEO copywriting is a discipline that is positioned at the intersection of creative writing and technical analysis: it is a process that goes beyond simple text production and requires a very broad set of skills, because an SEO content must not only be informative and of quality for readers, but also designed and structured in such a way as to be recognized by search engines as relevant for certain keywords. And while it is true that over time the phrase “SEO writing” has become synonymous with writing of very low quality, it is undeniable, however, that “real” SEO copywriting is still important, and indeed takes on even more centrality after the introduction of Google’s Helpful Content System, which was created to prioritize content written “by people for people” and downgrade those who are only trying to please the search engines and gain visibility positions in SERPs, without utility for users. O