Podcasts: what they are, what they are for, and how they are created
It is accessible and extremely usable content, capable of intercepting an audience that is not always interested in other media and of gathering positive opinions. Although between lights and shadows, particularly related to monetization possibilities, the podcast is confirmed as an effective format for communication. And indeed, the number of podcasting products and podcasters continues to increase, even in Italy, also a sign of a profound transformation in the way we consume media products. In this article we delve into this world, trying to answer essential questions such as what is a podcast and why is it called that, but above all to explore the origins, evolution and revolutionary impact that this product has had in the world of digital marketing. We will also take a step-by-step look at how to create your own podcast, what equipment is needed, and why this format can become a key pillar in modern SEO strategies.
What is a podcast
A podcast is recorded digital audio content that is distributed via the Internet and can be enjoyed on-demand on various devices such as smartphones, tablets and computers. Usually organized into series and episodes, podcasts are available for download or streaming through dedicated platforms such as Apple Podcasts, Spotify and YouTube Music.
In fact, this system uses a data transmission infrastructure and specific client programs, called “aggregators” or “feed readers,” that allow users to automatically receive new episodes as soon as they are published.