Web Reputation and SEO: how to lift the brand after a fail
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If it happened even to Chiara Ferragni, who on communication skills founded her “empire,” it can really happen to any brand, whether personal or corporate: in today’s scenario, every statement, every review, every article, and even every “action” can influence the public perception and reputation of a brand, which build and decay with unprecedented speed. Online reputation is an intangible corporate asset, but at the same time measurable and c