How does Google Research work: indexing and ranking
It is the daily work tool for SEO, the reference all SEO specialists look at monitoring its variations (perhaps using the most reliable rank tracker out there!) and the pain of all those are not currently succeeding in reaching the coveted first page. How many of you truly know how does Google Research work and how are the contents actually displayed within Google Search pages?
What is the Google indexing?
Let’s start from technical notions and the basic meaning of indexing a site, essential topic to understand how Google Search works. With the term indexing we refer to the simple inclusion of a web site inside the search engine database, a.k.a the Google index that is described like a list of all the web pages known by Google.
Google indexing, how the scan works
In order to index a site, the search engine uses data gathered with a scan carried out by Google’s crawler – the famous Googlebot – that travels in search of new sites and simultaneously verifying