It’s official: Google BERT comes to Italy
It took almost two months, but now it is official news: right after testing phase back in the US, Google BERT has officially been released in order to interpret the language of queries in over 70 languages all over the world. A factor that closely concerns us, italian is among them!
Reminding you about Google BERT
Announced back in October, Google BERT is the sci-fi algorithm allowing Google’s machines to comprehend and interpret in the best way the language used by people in queries, so to make the search process of the most relevant answer among organic results easier.
Pandu Nayak, Google Search VP, chose truly binding words to introduce this tool, by defining Google BERT “the biggest step forward in the past five years and one of the biggest jumps ahead in the history of Research” and anticipating that it would have affected “1 on 10 queries”, allowing the search engine to “understand researches in the best way ever“.
As we were saying on a following topic insight, though, the first effects of Google BERT on SERPs were not that blatant, even because probably its feature can be applied to long tailed queries, in which the interpretation of the single words plus the general context becomes crucial not to provide unfocused answers.
Google BERT available in italian and other 70 languages
Anyway, testing phase in the United States must have been quite fruitful, because on December 9th the @searchliaison twitter account announced the launch of Google BERT in over 70 languages all over the world: alongside Italy, the new algorithm will be used to optimize researches performed in chinese, french, spanish, german, UK english, portuguese, among others. The complete list of languages can be found on twitter and Danny Sullivan has also announced that he will update users on possible new addings.