Bounce rate: what is and what measures the rebound frequency
It is not just a matter of numbers, but a journey into the user experience to gather useful data and insights to improve the relationship and interaction between our site and those who visit it. Bounce rate or rebound frequency is a metric that can “take sleep away” from those who manage a website, partly because there is no absolute value to refer to. For this reason, encountering a high bounce rate does not necessarily mean that the site is not working, although it tends to be the case that a very high rate could depend on some errors and problems even at the level of on-page SEO. So let’s delve deeper into this topic and to better understand what the bounce rate is, what it measures, and why it is important to keep track of these metrics to make the site more welcoming and engaging.
What bounce rate is
Bounce rate or bounce rate is a percentage that indicates how many visitors have left the site after viewing a single page, without interacting with it.
The expression bounce rate defines the percentage of visitors who leave the Web site after viewing only one page, bouncing and returning back to the search results page or to the Web site from which an outbound link departed. This means that their session lasted less than 10 seconds, did not trigger a conversion event, and did not include a second page or screen view.
This is an important metric for analyzing site traffic and getting a first idea of user behavior with respect to the proposed content, because it gives us an immediate cross-section of the engagement and interest sparked by our content or the structure of the site itself. It represents, in the digital realm, what happens in a store if a customer walks in, takes a quick look and walks out without interacting with the staff or touching any products.
What does bounce rate mean for a website
Bounce rate, then, measures how effectively our site captures visitors’ attention.
It is a thermometer of the first impression we leave, of the relevance of our content to the expectations generated perhaps by a title or meta description.
But that’s not all: it also reflects the usability of the site, the