The keyword research mistakes that make your SEO strategy fail

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It should be a given: accurate and strategic keyword research allows you to align your site content with user queries, thereby increasing visibility and qualified traffic. However, it is not uncommon to run into mistakes that can compromise the entire SEO strategy. And we’re not just talking about minor oversights or mistakes made by SEO beginners, but misinterpretations, pain points, or incorrect approaches that can have significant repercussions on a website’s success. That is why it is essential to recognize and understand the most common mistakes in keyword research, so that we do not deviate from the path that leads to optimal SEO results and unintentionally boycott our path to the first page of Google.

What are the main mistakes with keyword research

Misinterpretation of data, inability to effectively evaluate the competition, focus only on search volume: there are many possible mistakes that can be made in keyword research, from the most practical to those related to the approach to the activity itself.

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As we were saying, today “keyword research” is a process that goes far beyond simply choosing popular terms and thus beyond trivial keyword research: keywords remain the pillars around which SEO strategies are built and also understand what perspective to fit in when writing content, but there are so many elements not to be underestimated and not to be mistaken. That is, you need to approach the process with a methodical and strategic approach, such as analyzing keywords to identify the right ones and take the first step in aiming to gain readers.

It is precisely the absence of a strategic plan that is one of the most serious mistakes: keyword research is not a