Branded and unbranded keywords: definitions, differences, and strategies
Knowing the types of keyword is essential to define an effective strategy that can guide the company to increase its online presence: often, however, it tends to underestimate the importance of keyword branded, considering that the name of the brand is a strong enough element to monopolize the SERP and win the first positions. Yet, it is not always so and even in this case there is work, starting from knowing the difference between branded and non-branded keywords up to methods to optimize these aspects in our SEO strategies.
Branded keyword: definitions and meanings
Branded keywords are search queries that include a brand name, a variation of a brand or specific product name or even a slogan, which pop up a SERP that classically includes the brand’s own website, products and social media accounts, as well as the brand’s knowledge panel, if any.