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The time factor is crucial in any kind of business, and SEO is no exception: knowing when to publish content is a crucial aspect of increasing the chances of getting the desired results, and thanks to a number of tools we can understand the seasonality of searches to appropriately anticipate trends and stay one step ahead of competitors to intercept people “at the right time.” So let’s take a deep dive into the value of seasonality for SEO and keywords, to understand how SERPs change throughout the year and how much this impacts actual user searches.
What is seasonality for SEO
It is called seasonal SEO and is considered a branch of traditional SEO.
It involves approaching optimization activities with the same basic strat