Hosting and SEO: the ground to build a successful site
Good hosting is crucial to building a reliable and successful website: this may sound like a trite phrase, yet the role this service plays within the complex mechanism of overall management of an online project is often overlooked. To use a simile, if we imagine a website as a house, hosting is the ground on which we build it: without a ground, we cannot build a house, and without hosting we cannot create a website. However, we cannot choose just any space: the ground must be solid and secure to support the house, because if it is unstable or exposed to external criticality, it could cause it to collapse, just as unstable hosting or subject to frequent outages could make the site inaccessible or malfunction, compromising the visitor experience. In short, land-or rather hosting-is not all the same, and choosing one over another can have a significant impact on site performance and, ultimately, online visibility.
What is a web hosting
In essence, web hosting is the service that provides the space on a server where a website’s files live and breathe.
The English term comes from the verb to host, which can be translated as “to host,” and describes precisely what this service means, which provides space on a server to store the files that make up a website, making it accessible via the Internet. In practice, when we purchase a hosting service we are precisely hosted by a server of a hosting provider, which rents us some space to allow us to store the files of our site and transmit them online.
This server is a computer that is always on and connected to the Internet – 24/7 – thus allowing anyone in the world to access the site at any time. In fact, when a user types your website address into the browser, the server sends the website files to the user’s browser, which displays them on the monitor.
What is hosting for and why is it important
Hosting is therefore cr