Why do SEO? The importance of this activity for every site and brand
It is the activity that we do on a regular basis, that we invest time (and often money) on every day and that, as “everyone says,” can help our site get better results: but why is SEO needed and why does it make sense to do SEO? Let’s take a very basic overview of the concrete value on how much it matters for a site to rank on Google and the crucial role that search engine optimization techniques play in achieving this goal, including through a series of industry data and statistics.
Why do SEO: a strategic investment for success (not just online)
Let’s start with a basic assumption: when a website is online, it needs visitors, navigators who land on its pages to take advantage of the services it offers, be they informative content, products to buy or any other type of resource. There are many ways to reach these navigators, but the one that is probably the most convenient and effective in the long run (as well as the most traveled) inevitably goes through search engines, which are often the starting point of the user journey, i.e., the journey that chronicles a person’s interaction with online services.
In today’s scenario, an online presence has become a necessity for companies of all sizes, but the enormous competitiveness of digital demands an additional step: to emerge, to be truly visible. This is where SEO comes in, an increasingly holistic and multidisciplinary activity whose ultimate goal is to make the site-and more generally the brand-more attractive and appealing to users who find us on a search engine, thanks to a mix of quality content, attractive design and a smooth and intuitive user experience.
Unless one is familiar with the site in question (through previous experience, publicity on social or other means, recommendations from friends, and so on), the search engine is indeed the key ally for not getting lost on the Web and getting the answers to one’s needs. We speak in the plural because there are at least a dozen search engines on the online market, but we know that Google is our main reference.