Helpful Content System: Google wants useful and quality content
To make original and useful content, written first and foremost to meet people’s needs, appear in SERPs. In a nutshell, this is the task of Helpful Content System, a major new update to Google Search’s ranking algorithm first launched in August 2022 and then subjected to various improvements, always with the goal of presenting search engine users with only useful pages, precisely, demoting and removing visibility from overtly unhelpful content.
What is the Google Helpful Content System
Helpful Content is one of Google’s ranking systems and aims to better reward content where visitors feel they have had a satisfactory experience, consequently making content that does not meet the visitor’s expectations perform less well.
Translated into Italian as Useful Content System, with this piece of the algorithm Google has from the beginning aimed to reduce the presence in SERPs of content written for the sole purpose of ranking in search engines and that does not help or inform people.
More specifically, in presenting the news back in August 2022, Danny Sullivan wrote that the goal is “to counter content that appears to have been created primarily for good search engine rankings rather than to help or inform people,” and “to ensure that unoriginal, low-quality content does not rank high in Search.” In addition, the Public Liaison for Search adds that Google’s initial internal tests “found that it will particularly improve results related to online education, as well as arts and entertainment content, shopping, and technology