URL: what it is, what it means, and what it is used for

It is the full address of a site, a string of text that takes on crucial significance for Internet navigation because it makes access to Web resources orderly and organized. Let’s talk about the URL, an acronym for Uniform Resource Locator and essentially we can think of it as the zip code of our digital home, the unique and unambiguous address that allows our site to be found among the billions of others that populate the Web. The URL is thus a fundamental element for navigation and orientation in the Web universe, but it is also a real signal we send to search engines and visitors to our site. Even a seemingly simple and technical element such as the Web address, which essentially serves to inform of the location of a resource such as a specific site, page or file within the Web, can therefore play a role in site optimization. In short, let’s try to understand what URLs are, how they are structured and why they are so important for SEO, and also why SEO friendly and well-designed URLs can (still) make the difference between a site that is easily found and one that remains hidden in the web’s meanders.

What a URL is

Let’s start with the definition of URL, which as mentioned is an acronym for Uniform Resource Locator.

Make your URLs perfect<