SEO tips and best practices to write product pages

They are called product pages and all of us have encountered at least one of them when we browse to do online shopping: they are in fact the pages that welcome us with all the information related to the item we are viewing, and that have the delicate task of pushing us to conversion, that is, to transform the simple purchase intention into a real expense. Therefore, it should be clear why those who manage an e-Commerce must devote attention to this aspect, creating and optimizing product pages to maximize visibility on Google but, above all, to increase the conversion rate, and these are the tips and best practices to achieve the goals.

What is an e-commerce product page

An e-Commerce product page is one of the main types of pages on a Web site of interest to SEO: essentially, it is the page on an e-Commerce site that defines a product and its features in its entirety, including information such as price, size, specifications, color, manufacturer and more, as well as images of the item, possibly videos and reviews.

Therefore, a product page allows a visitor to examine what the product offers and provides a comparison with other similar products, facilitating the overall buying process.

In addition to optimizing product pages for user experience, however, owners and professionals engaged on online stores must also ensure that these pages are the best possible for SEO, which plays, as we know, a crucial role in attracting potential customers to the site.

The main features of a product page

The product page is thus the larger entity that houses (as well, we will come back to it shortly) the product sheet, and is designed to be aesthetically appealing and persuasive, with the goal of converting visitors into buyers. It can include various additional elements that are useful to the customer, such as:

• Product title and brief description
• High-quality images and/or video of the product
• Detailed description with product benefits and features
• Price and purchase options (sizes, colors, quantities)
• Customer reviews and ratings
• Shipping information and return policy
• Call-to-action (e.g., “Add to cart,” “Buy now”)

The primary purpose of a product page is to sell and, according to SEO optimization best practices, it must be compelling (including text), informative and easy to navigate. Only then can it attract organic traffic and provide an excellent user exp