Google’s Core Web Vitals: key metrics for SEO and UX
How can one determine whether a user has had a pleasant or frustrating experience on a site? That’s the question the Core Web Vitals, the set of technical metrics focused on specific user experience parameters that Google has introduced to measure how well a page succeeds in providing a smooth and seamless experience, seek to answer to. First introduced in 2020 and officially included within the ranking factors that make up the Page Experience, today the Core Web Vitals consist of Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint and analyze content loading speed, visual stability and interactivity. So let’s get a better understanding of the nature and importance of these indicators, which have become essential for those seeking to improve the visibility and usability of their site, while also influencing (a little bit) the ranking in search results.
What Core Web Vitals are
Core Web Vitals are a group of metrics that Google considers essential for measuring the overall health of a web page.
These indicators focus on three fundamental aspects of the user experience: loading, interactivity and visual stability, which are considered key aspects of UX.
The Web Essential Signals thus introduce quantified benchmarks to assess the experience provided to the user, apply to all web pages, should be measured by all site owners, and are present in all Google tools.
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