It is not used to communicate directly with search engines, like the XML version, but it has a specific and useful task even today: to improve user navigation. The HTML sitemap is almost literally a searchable map, providing a clear and accessible overview of the sections and pages of a website. It therefore serves to guide the user through our site in a clear, simple and structured way, and is particularly useful when we are managing complex sites or sites with a large amount of content, such as large information portals, eCommerce and blogs with a long history of posts. So let’s venture into the world of HTML sitemaps, outlining why they remain a useful tool, how they differ from the more common XML sitemaps and how they can facilitate not only navigation but also indexing-and thus, why it makes sense to use them and what impact they have on SEO and UX.
What is an HTML sitemap
An HTML sitemap is a site map written in HTML format.