How to analyze the site and pages with SEOZoom tools
What does it mean to analyze a website? Behind this question that may seem trivial or obvious there is actually the daily work of those who work in the field of website analysis and juggle tools, methods, techniques and especially data that come from different sources: the angles to perform the meticulous study of the parts that make up the site, and even more the verification of the performance of individual pages, in fact requires time, patience and expertise, but with some tools and SEOZoom features we can simplify some steps and always have at “hand” the main indicators to optimize our strategies for organic visibility.
Website analysis, the definition
Website analysis is the practice of checking, testing and analyzing the performance of a site in relation to various aspects, from technical ones such as speed and absence of errors to those more related to SEO, to competition, traffic and user behavior.
The process of analyzing websites goes through examining and reviewing page performance for key metrics-as mentioned, speed, traffic, search engine optimization (SEO) and user experience, among others-that already individually represent a success factor for the project.
It is therefore a general and, in some ways, generic operation, because it serves to obtain the basic information about the state of a domain health, to be then deepened with more targeted investigations that can lead to the improvement of an area that is not working properly: for example, if we notice problems in loading pages