Google Search, best practices for the SEO of ecommerce sites
eCommerce sites are the new front of Google’s commitment to updating support and support documents: in fact, in the pages of the Google Search Central guides, a set of guide pages on best practices for eCommerce in Google Search has been published, explaining how to create the best eCommerce site possible for users and search engine.
SEO for eCommerce, Google’s best practices
This is not the first time that Google offers advice to e-commerce, but now those who work in the sector have a series of super detailed documents, which should be controlled by every SEO and any eCommerce activity that has ambitions of organic visibility.
In the introduction, we read that “being discovered is a fundamental challenge for any eCommerce site”, and that “the acquisition of customers and the creation of a relationship with them is an important factor of business growth“; in this sense, it is not enough just to know how to create an eCommerce, but it is necessary to acquire the right online visibility, so that Google can help buyers discover the site at every stage of the purchase process.
This set of guides is designed for developers who are building websites and want to make sure that the site works well with Google. The focus is on online trading sites, but many of the points are equally relevant to sites that list products available only in physical stores.
When we share eCommerce data and site structure with Google, it still says the introductory document, “Google can find and analyze your content more easily, which allows your content to be viewed in Google Search and other Google platforms” and this “can help buyers find your site and your products”.
Google’s 7 guides to SEO for eCommerce
At the moment, the Google Help Docs dedicated to eCommerce – which foll