e-Commerce sites, Google shares best practices of technical SEO
Directing more traffic toward our e-Commerce site is a basic goal, but sometimes we risk neglecting the role that Google can have to achieve it: the search engine can be in fact an extraordinary pool of users and, by following some guidelines and best practices of optimization it is possible, for free, to show our products in the Search system and gain greater visibility and sales.
Exploiting Google Search as showcase for products
The topic is at the center of the new appointment with Lightning Talks, the series of virtual conferences held by the Googlers in the last year, and the lesson on how to bring e-commerce products in Search and make them stand out is entrusted to Alan Kent, Developer Advocate specialized in e-Commerce at Google, which shares with SEO and site owners a number of best practices to provide the search engine with accurate information about the products.
When Google has timely and accurate product data, in fact, it can apply special formatting in search results to assist users in their purchase decisions, for example showing additional information that includes customer rating, prices and stock levels.
Appearing with our product page in search results and displaying that information can potentially increase the organic traffic we receive on the e-commerce site; in addition, when available, Google may show this data in other ecosystem products, like Google Images, Google Maps and Google Shopping.
Product data shown on Google
Kent starts to