e-Commerce pages with offers and deals, the best practices according to Google
Again, online shopping is the theme on which Google focuses, dedicating two different interventions to owners of e-commerce sites: on the one hand, the pages of offers are now free for all retailers, so as to allow online stores to easily highlight promotions and discounts in search results. On the other hand, the search engine team shared a guide with 5 best practices to optimize their promotional pages, namely Urls dedicated to specific sales events, such as Black Friday or Cyber Monday.
Best practices to optimize promotional pages
As the Google guide explains, these pages are shown in SERP in a carousel when sales events start – currently active only in the United States and operating for events with sales that are limited in time, but with prospects of extending the functionality.
https://developers.google.com/search/blog/images/deals-best-practices.png
According to Alan Kent, Search Relations, every day on Google “there are over a billion shopping sessions” and “there is a hug