Four steps to build an effective e-Commerce today

E-commerce is one of the most dynamic and rapidly growing sectors in the world and the pandemic has given a boost to online purchases of Italians: before the lockdown, in Italy the average digital spending was about 6 euros out of 100 total retail – while the average in other markets such as UK or France was already 15 or 20 euros – but in a few months Italian online consumers grew by 2 million units. After providing general advice to those who work in the e-commerce sector, Google publishes a quick guide dedicated to those who want to take this opportunity and bring their store online.

The importance to bring a shop online

The guide, published on the Italian Think with Google, is signed by Fabio Ercolani (Head of Business Marketing and Strategy & Operations Italy) and Laura Bartolini (Marketing Manager BTB) and it starts with the considerations on the increase in the use of online shopping caused by the closure of shops during the lockdown period, which has generated a change in the purchasing habits of Italians.

According to the two Googlers, “49 percent of Italian consumers said they prefer to buy online most of the products they need”, and more generally Netcomm estimates allow us to talk about a real “boom in digitization” lived in our country, where online consumers have risen over 29 million units (basically half of the inhabitants of the Boot).

Il 49% di italiani preferisce acquistare online