e-Commerce, from Google indications to improve product information
Digital commerce is now a daily reality in almost all the world, and the pandemic has made clear the usefulness of this system: according to the latest statistics, in the last year has made a virtual purchase about 39% of the world population, amounted to almost 3 billion online buyers; in Europe alone, at the end of 2020, the total value of the sector reached 717 billion euros (about 13% more than in 2019).
It is therefore crucial to be present at best in this scenario, and Google offers some guidance to improve communication with potential customers through the unique identification of products.
How to improve product info
The article published on the official Google Search Central blog, in fact, leads us to the discovery of basic guidelines to provide better information on products to buyers, divided according to the type of activity carried out.
As Randy Rockinson, Product Manager for Product Data at Google Shopping, writes, Google’s mission is to “organize worldwide information” and organizing product information for buyers and retailers is an essential part of this mission.
If we think that, according to recent analyses, in the course of 2020 80% of the 4.5 billion users connected to the Internet on a