After the developers, it is now up to those who manage e-Commerce: the lessons of Daniel Waisberg to the use of the Google Search Console, now much more than a simple suite of tools for webmasters, deepen this week the delicate world of online commerce, providing the usual support in terms of guidance, best practices and suggestions to make the most out of tools and evolve your business.
Basic questions for e-Commerce on Google
The video opens with the list of the three priority questions that should be asked by anyone who is responsible for an e-commerce site:
- Have basic SEO optimizations been implemented?
- Can Google find and show the site among search results?
- How are site content doing in terms of performance on Google?
From here begins the first part of the new episode of Google Search Console Training (from home), in which the company’s Search Advocate offers some useful food for thoughts to all those who work in the field of digital commerce and want to have good performance on the search engine.
In summary, we need to make sure we respect the basics of SEO for product pages, and then eventually consider uploading the inventory feed into Google Merchant Center, implement the structured data of the product to access Google’s multimedia results, and finally use the Search Console to monitor problems with structured data and analyze the performance of the site